Field Documentation
SIGDIV // PROOFHURRICANE HELENE · OCT 2024UNALTERED

Two deployments.
One standard.
The record held.

During Hurricane Helene we ran two missions. One documented recovery work almost nobody gets to see. One cut through a rumor that was spreading faster than the facts. No staging in either. The numbers below are verified and locked, broken out by platform.

Combined Reach · Two Posts

What the record moved

01 // REACH1.9M+Total reach
02 // SHARES6,800+Shares & reposts
03 // ENGAGE14K+Total interactions
04 // STAGED0Frames staged

Verified across two posts on Facebook · Instagram · LinkedIn · October 2024

Report A Inspire // Show the work that goes unseen

Asheville

Six and a half miles on foot, one week after the storm. A search-and-recover mission almost nobody gets to see.

A responder walks alone through a flood-damaged debris field during search and recover
REC // SEARCH & RECOVER · UNALTERED

The Access

Trust built before the storm.

The Asheville Fire Department did not need food or donations. They had those. What their public information officer asked for was cameras. She asked us to come document the recovery, because we had already documented their training before the storm. The trust was there before it was needed.

One week after Helene made landfall, the team worked six and a half miles up and down the Swannanoa River through a debris field that cannot be described in words. They worked by smell, digging through feet of new mud and cutting through twisted piles with chainsaws and heavy equipment, marking locations for cadaver dogs.

Then it happened. One week to the date, a team recovered the body of someone who died in the storm. No crowd, no cheering. A sad moment, and a win, because it gives a family closure. This is what first responders sign up for. This is why we honor them.

Access is granted, not taken. The door was already open.

Verified · Per Platform

Views
1,493,583
Shares
5,601
Reactions
1,870
Comments
32
Saves
137
Instagram Link coming soon
Views
62,356
Reached
43,595
Likes
1,816
Shares
386
Saves
127
Impressions
145,821
Reactions
2,361
Reposts
81
Comments
85
Saves
0
Report B Document // Cut through the noise

Pensacola

How do you find out if a rumor is true? You get on a helicopter and go see for yourself.

Cockpit view flying over the mountains toward Pensacola during Hurricane Helene response
REC // INBOUND · UNALTERED

The Situation

A rumor, checked in person.

A rumor was spreading that FEMA was seizing relief supplies, fencing them behind armed guards, and blocking aid from reaching people. The claim moved faster than anyone could check it. So we checked it.

We flew straight to the Pensacola Volunteer Fire Department and talked to the Assistant Fire Chief. No raid. No armed guards. His bays looked like Costco had exploded with donated supplies, and the department was relocating them to a central point built for distribution, so they could get back to running as a fire department again.

The 25th Infantry was there helping organize. Locals were running four-wheelers into the mountains to check on neighbors. FEMA was there, helping people apply for assistance. The rumors were false. We saw the truth with our own eyes and documented it.

It is not what you know. It is what you can prove.

Verified · Per Platform

Facebook Link coming soon
Views
187,214
Shares
639
Reactions
423
Comments
36
Saves
25
Instagram Link coming soon
Views
18,365
Reached
8,888
Likes
584
Shares
111
Saves
25
Impressions
1,255
Reactions
17
Reposts
1
Comments
0
Saves
0

The Standard Held

Nothing staged. Timestamped. Yours to control.

Two missions, two reasons, one standard. That is the record people trust when it matters.

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